03 / SELECTED PROJECT
Sachi Ramen & Sushi
An illustrated restaurant identity across packaging, menus, and signage.
- My contribution
- Brand identity · Illustration · Packaging · Menu and signage design
- Discipline
- Brand identity · Illustration · Packaging
- Context
- Japanese restaurant concept
I designed Sachi’s visual identity and its application to menus, takeaway bags, signage, and box stickers. A Maneki-Neko character establishes the primary identity, supported by a more restrained monogram. Together, the two marks provide a flexible language for packaging and restaurant communications.
Project scope
- Illustrated primary identity and secondary monogram
- Menu and takeaway-bag design
- Signage and takeaway-box stickers
01 / Sachi Ramen & Sushi
Character and signature
The illustrated Maneki-Neko establishes the identity’s personality. A secondary monogram provides a compact alternative for applications that call for a simpler mark.
02 / Sachi Ramen & Sushi
A coordinated packaging system
The takeaway bag and box stickers extend the identity into packaging. Color differentiates the ramen varieties within a shared sticker layout, while the bag gives the illustration a larger canvas.
03 / Sachi Ramen & Sushi
In the restaurant
The red Sachi mark leads the room, from the light-box sign to Hokusai’s wave, redrawn behind the sushi counter.
04 / Sachi Ramen & Sushi
Ramen bowls
Two bowl designs for the ramen menu: koi and key-pattern bands around the Sachi mark, and a red key-pattern rim with the cat.
