Guy MizrachyArt Direction & Brand Design
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01 / SELECTED PROJECT

Miznon

Six years of building Eyal Shani’s street-food brand across North America, by hand.

My contribution
Brand design lead · Art direction · Custom typeface · Chalk walls · Signage · Print · Packaging · Web
Locations
New York · Boston · Las Vegas · Los Angeles · Dallas · New Jersey · Toronto · Panama
Context
Miznon, Eyal Shani’s restaurant group — 2020 to today

Miznon has more than 25 locations worldwide. Since 2020 I have led its design in North America and drawn 15 of its walls by hand, from Times Square and Rockefeller Center to Los Angeles, Las Vegas and Toronto. The same hand runs through everything guests touch: storefronts, signs, menus, bags, postcards, posters, campaigns and the website. I turned my handwriting into the brand typeface, and created the Miznon Kosher identity for Times Square.

Project scope

  • Chalk walls and window murals, drawn on site
  • Storefronts, illuminated signs and in-store signage
  • Menus, packaging, print, campaigns and miznonusa.com
Miznon — logo

01 / Miznon

Identity and illustration

One wordmark, a tomato, and a hand-drawn vegetable garden. Plus a second mark for Miznon Kosher, built to sit beside the original.

Miznon — Miznon New, a typeface from my handwriting
Miznon New — the brand typeface, drawn from my handwriting.
Miznon — Miznon Kosher logo
Miznon — Hand-drawn vegetables
Miznon — Kraft bag stamp
Miznon — Business cards, West 3rd Los Angeles
Miznon — The tomato
Miznon — Tomatoes, New York City

02 / Miznon

Walls, drawn by hand

Every location opens with a wall drawn on site in chalk: the cities Miznon lives in, the pita, and the lines guests quote back. From Los Angeles and Las Vegas to Hudson Yards.

Los Angeles — a full wall in eight seconds.
Miznon — Los Angeles, the cities wall
Los Angeles. Photos: Simran Malik.
Miznon — Los Angeles, the pita wall
The pita, in Hebrew and English.
Miznon — On the scaffold, Los Angeles
Miznon — Forks and knives wall, Los Angeles
Miznon — How would you like to be called today?
Miznon — The Hugh — the pita in chalk
Miznon — Las Vegas — inspired by Eyal Shani
Miznon — Los Angeles — the bar wall
Miznon — Hudson Yards chalk wall
Hudson Yards — the full chalk wall, drawn for Miznon and Naked Tomato.
Miznon — Lettering in progress
Lettering in progress.
Miznon — The finished cities wall
The finished wall.

03 / Miznon

Storefronts and windows

Doors, windows and illuminated signs, from Times Square to Panama City. Each one reads as Miznon from across the street.

Miznon — Window murals, Columbia and Times Square
Window murals — Columbia University and Times Square.
Miznon — Panama — the illuminated sign
Miznon — Miznon Kosher, 1410 Broadway
Miznon — Bell Works, New Jersey — coming soon
Miznon — The counter
Miznon — Posters and chalk inside
Miznon — Times Square window mural

04 / Miznon

Signs for every moment

Ordering, pickup, table numbers, even a first-aid sign for choking, drawn in the same hand, so the rules feel like part of the menu.

Miznon — First aid for choking and the order sign
First aid for choking, and how to order.
Miznon — Order here, no outside food, how would you like to be called today
Miznon — Now open — DeKalb Market Hall
Miznon — Now open roll-up, DeKalb
Miznon — Sidewalk and launch posters
A-frames and launch posters — Los Angeles and Times Square.

05 / Miznon

Posters

A poster series for the dining rooms: every city Miznon calls home, a Tel Aviv skyline, and a wall of tomatoes.

Miznon — Tel Aviv skyline poster
How would you like to be called today?
Miznon — Tomatoes poster
Miznon — Miznon World posters
Miznon — Skyline poster

06 / Miznon

Menus and packaging

Menus, takeaway, cups and bags, all carrying the same drawing.

Miznon — Las Vegas slushy cup
Miznon — Food menus
Miznon — Cup artwork
Miznon — Los Angeles takeout menu
Miznon — Kraft bag in service
Miznon — Las Vegas takeaway bags
Miznon — Olive oil
Miznon — Beach towel
Miznon — Sea salt

07 / Miznon

Print

Recipe postcards for the Miznon shop, opening postcards and holiday cards.

Miznon — Miznon shop recipe postcards
Miznon Shop — recipe postcards.
Miznon — Postcard photography
Miznon — Opening postcards and holiday cards
Miznon — Postcard photography

08 / Miznon

Campaigns and social

Openings and events across the Strip, the city and the feed.

Miznon — Las Vegas — the Venetian escalator screen
Las Vegas — the Venetian escalator screen.
Miznon — Las Vegas — Grand Canal Shoppes
Miznon — Stories and screens
Miznon — Boston reopening block party
Miznon — Purim party and Falafel Pita launch
Miznon — PoMojito campaign
Miznon — The PoMojito

09 / Miznon

Web

miznonusa.com carries the chalkboard online, with the same hand and the same vegetables, plus a site for Miznon Kosher.

Miznon — miznonusa.com
miznonusa.com.
Miznon — Miznon Kosher page
Miznon Kosher.
Miznon — Los Angeles location page
Locations — Los Angeles.
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